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Customer Success: Turning Customers into Loyal Champions
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I ran into a friend at a networking event. We started chatting about our lives, and he told me that he had recently lost an important client. After losing the contract, he reached out to the former client to see what could have been done differently. When he called to ask why the client…
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The Benefits of Creating an Exceptional Customer Education Strategy
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One of the startups I follow recently posted, “You’ve asked, and we’ve answered! Following community suggestions about providing additional support, we’ve hired an AI agent to field your support questions.” While leveraging technology like AI for customer support can certainly be a piece of the puzzle, it made me pause and reflect on a…